Wallcovering Association Campaign
Target: Women 18-45 who are skeptical about wallpaper.
Purpose: To make wallpaper a cool and attractive alternative to wall paint.
Target: Women 18-45 who are skeptical about wallpaper.
Purpose: To make wallpaper a cool and attractive alternative to wall paint.
Target: Students or anyone traveling abroad for an extended period of time.
Purpose:To introduce Vodafone to American consumers as an easy way to get great phone service when traveling abroad.
I found the transition from fine art to graphic art difficult when I started designing in college. I couldn’t kick the purely instinctual part of fine arts that I love so much. I’m beginning to be inspired by the challenge of designing and the power of knowledge that helps me devise a strategy when I approach a project now. I can actually articulate why I like a certain piece instead of just saying it’s cool. I hope my portfolio shows the evolution I feel I have gone through.